Xiaomi, the tech giant known for its innovative smartphones and consumer electronics, has ventured into the electric vehicle (EV) market with its highly anticipated SU7 electric sedan. 

However, ​​the ​overwhelming demand ​​for ​this sleek ​and stylish ​​EV ​has ​​left buyers ​facing ​​a considerable ​​wait ​for ​​​​delivery.

Within the first 24 hours of opening pre-orders on Thursday, Xiaomi received a staggering 88,898 orders for its debut EV, signaling a robust appetite for the company’s raid into the automotive industry. 

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• Xiaomi’s first electric vehicle, the SU7 sedan, received 88,898 pre-orders in just 24 hours.

• Buyers now face delivery delays of 4-7 months due to overwhelming demand.

• The ​​SU7’s ​sleek ​​design​, drawing ​comparisons ​to ​​Porsche ​models, ​has ignited ​a ​price ​war ​​with rival ​​EV ​makers​​​.

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Xiaomi’s Electric Vehicle Frenzy: Soaring Demand Leads to Months-Long Delivery Delays

This​ ​​remarkable response ​has ​led to ​​prolonged delivery ​times, ​​ranging ​from four ​to ​seven ​months​, ​depending ​on ​the ​specific ​model ​and ​configuration​​​​.

According to checks conducted by Reuters on Xiaomi’s car app, the standard SU7 model, priced at a competitive 215,900 yuan ($29,870), could take 18 to 21 weeks for delivery. 

Buyers opting for the SU7 Pro model can expect a similar wait time of 18 to 21 weeks, while those splurging on the top-of-the-line variant, priced at 299,900 yuan, might have to exercise patience for 27 to 30 weeks before taking delivery of their coveted electric sedan.

The ​​SU7’s ​striking ​design​, ​which ​has drawn comparisons ​to ​Porsche’s iconic ​​Taycan and ​Panamera ​sports ​car models​, ​has ​undoubtedly ​captured ​the ​attention ​of ​EV ​enthusiasts and ​automotive ​connoisseurs ​alike​. ​​​

However​, ​Xiaomi’s ​entry into ​​the fiercely ​competitive ​Chinese ​​auto ​market, ​where ​more ​than ​40 ​brands ​​vie ​for ​consumer ​attention, ​​has ignited ​​a fierce ​​price war​​.​

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Rival automakers have responded with enticing discounts and incentives in a bid to stay competitive. 

Huawei-backed Aito offered discounts of up to 20,000 yuan on its new M7 SUVs until the end of April, while Xpeng matched these incentives with subsidies of up to 20,000 yuan on its flagship electric SUV, the G9. 

Furthermore, ​​Chery ​announced ​tax ​breaks​, trade-in subsidies, ​and ​cash ​discounts ​on some ​of ​its best-selling ​gasoline-powered vehicles.​

While ​the ​market ​remains challenging ​for ​newcomers​, ​analysts ​have noted ​​that Xiaomi’s ​​deep pockets ​and ​smartphone expertise ​give ​the ​company ​a distinct ​advantage​, ​particularly ​in smart ​dashboards ​– ​a ​feature that ​Chinese ​consumers ​highly ​​value​.

To commemorate the launch of its EV and capitalize on the frenzy, Xiaomi released two special “Founder’s Edition” versions of the SU7, complete with complimentary gifts such as refrigerators. 

The first 5,000 units of these exclusive models sold out immediately, prompting Xiaomi to open a second round of Founder’s Edition sales, though the number of units available remains undisclosed.

As Xiaomi navigates the competitive EV landscape, the overwhelming demand for its SU7 electric sedan is a testament to its ability to captivate consumers with innovative products and designs. 

While buyers may have to exercise patience, the extended delivery times only emphasize the vehicle’s popularity and Xiaomi’s promising start in the electric vehicle revolution.